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Beyond Compliance: Why Islamic FinTech's Real Barrier Is UX, Not Faith

Four design frictions push faith-conscious users away from Islamic digital banking, and how Wahed, Aeon Bank and MY alrajhi answer them.
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Across banking, insurance, investment, and MSME finance, we help organizations understand real financial behaviors and design products built for trust and long-term use.

Helping insurers turn complex policies into products people understand, using research into how households plan for risk.
As users grow more informed, expectations shift toward clarity, trust, control, and long-term value.
As automation becomes ordinary, products compete on judgment, clarity, and what they choose to suggest.
Products are increasingly shaped by culture, values, and individual priorities.
15%+
growth in Indonesia’s halal finance sector in 2022, reaching ~$156.8 billion, positioned the country as a global leader.
Growth is not the constraint. The real barrier in Islamic digital banking is UX, not faith
“Working with Sixty Two was one of the most valuable investments we've made in our team's growth. Their training went far beyond technique. It reshaped the way we think about communicating insights.”

Indah Putri
Head of Customer Experience, OCBC
Research, insights, and ideas from our work across financial services
Three ways we help financial organizations understand, design, and build for what’s next.
Bring us the challenge, the customers, and the context. We’ll help you figure out what to understand, what to design, and where to start.