Digital transformation initiative for a multinational financial firm.
How might we define successful digital transformation for a joint venture initiative between CIMB and China Galaxy Securities and put in place a scalable digital solutions.
With the new collaboration between CIMB Group Sdn Bhd and China Galaxy International Financial Holdings Limited, CGS-CIMB Securities assigned Sixty Two as design partner to assist in complete haul of its digital ecosystem.
The scope
Interface Design
Development Support
The features
Integrated Branding
Our UI explorations focus on strong brand integration as part of the new CGS-CIMB brand introduction. It's essential to get current and new users acquainted with the new branding.
Consistent Experience Across Multiple Platforms
Operating across 20 different countries, consistency is a key feature to ensure customers have familiar experience across the different countries platforms & products offerings.
