Turning research and evidence into decisions with confidence

Our work draws from a wide range of qualitative and quantitative methods depending on what the brief calls for:

• For research:
  • user interviews
  • immersion programs
  • ethnographic research
  • diary studies
  • service safari
  • survey design
  • usability testing
• For market and performance measurement:
  • NPS (Net Promoter Score)
  • CSAT (Customer Satisfaction)
  • BHT (Brand Health Tracking)
  • landscape/competitor analysis
• For strategy and ideation:
  • growth canvas
  • product prioritization framework
  • co-creation workshops

If you have a specific methodology in mind or no idea where to start, we'll tell you what fits best.

We stay involved past the findings. Most of our engagements move through research into strategy, where we help define feature priorities, build strategic frameworks, and facilitate the alignment work that turns insights into decisions.

It depends on what you need. Some engagements are scoped to research and strategic direction, and many clients take that work to their internal teams from there. But for organizations that want to go further, we connect directly into our Product Design & Development practice, where strategy is carried through UX design, product management, and full delivery. The continuity is a real advantage because we already understand the research, decisions, and reasoning behind the direction, so nothing gets lost in handoff.

We prefer to start from what you already have. Most organizations have more useful data than they realize, it just often hasn't been synthesized into something actionable and Jobs-to-be-Done. We assess what exists, identify the gaps, and only commission new research where it's genuinely needed.

Yes. We have experience running cross-border research and training programs across Southeast Asia, where we adapt content, language, and cultural context for different markets within a single engagement. If your organization operates across multiple countries and needs a solution that reflects that complexity, we're set up to handle it. We deliver in both English and Bahasa Indonesia, and can work with local partners in other markets where needed.

Yes. We support organizations looking to better understand and enter new markets through a combination of market research, opportunity assessment, and custom market immersion programs. Depending on your objectives, programs can include field visits, stakeholder interviews, expert sessions, customer interactions, and facilitated workshops. We frequently support organizations exploring opportunities in Indonesia and Southeast Asia.

We've run this work across financial services, health, government, consumer tech, education, and more. The methodology transfers across sectors, but local context matters and working in Indonesia and across Southeast Asia for over a decade means we bring both.