Observations & Insights
Our expert analysis and bold thinking for leaders who want to achieve the extraordinary, crafted by our research team.
Latest
Reimagining Priority for the Digital-First Generation
Explore how you can transform your approach to priority banking and connect with the next generation of customers to say ahead and competitive in the financial landscape.
AI for the Unbanked: How Technology Can Empower Rural Entrepreneurs
Exploring the ways to combine the strength of technology and AI with proven community lending model to unlock new financial opportunities for underserved communities.
Designing for Older Adults
Navigating the digital landscape can be a unique challenge for older adults. We're delving into our design process with this demographic, shedding light on their diverse tech adoption experiences.
Celebrating Ramadan with Cultural Sensitivity: Adapting Brand Strategies for the Digital Landscape
As digital technology transforms traditions, businesses can engage with their audience by embracing creativity, empathy, and consideration. With increased mobile device and social media usage during the holy month, see how successful brands like Duolingo and MyFitnessPal have adapted their offerings to cater to users' changing habits.
How Good Design Can Help Communities Thrive
With our research partner, we tackled the challenge of connecting rural communities with local service providers to drive self-sufficiency and collaboration.
Designing for the Rural Communities
People from rural areas, who are limited in their experience with digital products, will have a harder time grasping what appeared like an overly complicated process in transacting digitally. And that’s why contextualizing design to users is very important.
A Look Into Digital Groceries — North American and SEA Perspective
The tremendous online shopping growth during the pandemic, from both the US and Southeast Asia prompted us to explore what key points we can learn to achieve success in the grocery shopping experience.
How Collectivism Mindset Influences The Adoption of Digital Products
Dissecting how cultural values such as collectivism in Southeast Asia can influence and impact the user journey and digital adoption.
Mobile Inclusivity for the Unbanked
Explore how due to the digital shift, banking has now become more inclusive towards the unbanked because of the innovation of e-wallets that gave them the opportunity to finally gain access to their much needed financial services.
The New Age of Retail Experience
How group buying, livestreaming, and personalization take retail experience to a new level.
Transaction Design As Part of The Customer Experience
As part of the customer experience, transaction design should aim to facilitate a smooth and seamless flow from the point of purchase to the point of use. In this post, we will explore 5 types of transactions that a business might carry out.
Digital Wellbeing Is Beyond Just Reducing Screen Time
Digital wellbeing has become one of the most popular Google search term in the past year, emphasizing the correlation between wellbeing and reducing screen time. But maybe we should question whether or not that's the best way to measure digital wellbeing.
Understanding The Challenges for MSMEs In Jakarta
MSMEs have long been the backbone of Indonesia's economy, but the pandemic has exposed the dire situation they face due to their thin cash flow and small customer base. While the desire to grow is present, the lack of capabilities and a self-reliant mindset hinders their progress. In order to survive, MSMEs have to expand their markets through technological means and digitize their business processes for increased productivity.
Citizen Participation in Future Building
Trust in the government has taken a hit in recent years. A study found that 59% of Indonesians have little faith in their government, and the pandemic has only made things worse. This research shows that people are worried if their needs are being considered in policy making.
Adopting Sachet Mentality to Digital Product
In Southeast Asia, people have a long-standing habit of purchasing small quantities of retail items. In a culture where digital products are becoming an increasingly integral part of daily life, how should designers address these consumers in order to support growth toward a more accessible and inclusive society in Southeast Asia's developing region?
